Lamar Odom's trade to the Mavericks could be a great thing for the Kardashian family business ... 'cause TMZ has learned the family is now hoping to open a DASH store in Dallas.
Sources close to the K-squad tell us ... the family is thrilled that Odom went to Dallas because they have several cousins that live out that way ... and the fam is familiar with the area since Kourtney went to college at SMU.
Khloe is currently in L.A. ... but plans to join up with her hubby in the next couple of days .. and we're told the entire family will head out to Big D to support the couple as soon they can.
As far as DASH is concerned, one source tells us the family is already researching possible store locations ... and they want to move quickly.
We're told Lamar is still harboring some anger at the Lakers organization -- but he's got mad love for the players, especially Kobe Bryant -- who lashed out at reports that the Kardashian reality shows were to blame for the trade.
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