New Democratic attack on Romney employs Leno, Conan, Reagan

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(Democratic National Committee)

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By James Oliphant

November 28, 2011

Should Mitt Romney survive the Newtian Surge and fend off any other challenges from his rivals for the GOP nomination, a preview of what awaits him in the general election can be found in a new television ad crafted by the Democratic National Committee.
The line of attack is no surprise: The ad—along with an accompanying website—pounces of Romney’s history of shifting positions rightward as he has pursued the presidency.
The short spot “Trapped” is done in the style of a Hollywood teaser trailer, complete with a deep-tone voiceover and mocks the former Massachusetts governor as “two men trapped in one body.” The ad points viewers to a website MittvMitt.com, which features a video that highlights what the DNC says is Romney’s flip-flops on abortion, the economic stimulus package, healthcare, global warming, assault weapons, and even the legacy of Ronald Reagan.

The video also contains cameos by the likes of Jay Leno, Conan O’Brien and Reagan in 1984 famously saying, “There you go again.”
According to the DNC, the spot will run in six battleground markets: Washington D.C.-Northern Virginia; Columbus, Ohio, Raleigh-Durham, N.C., Milwaukee, Pittsburgh, and Albuquerque, N.M.
While the timing of the ad comes as Romney is struggling to secure his path to the GOP nomination, the placement of the spots suggests that Democrats are trying to soften Romney’s support in key areas should he end up squaring off against President Obama next year.

But the DNC will also hold press events in support of the ad in early primary states of Iowa. New Hampshire and Florida, perhaps signalling Democrats would like to deepen the mistrust some conservatives have of Romney and perhaps tilt those contests toward another contender.
Romney, of course, has other, more immediate concerns beyond the Democratic Party. The endorsement of Newt Gingrich Sunday by the influential Union-Leader newspaper in New Hampshire holds the potential of undermining Romney’s support in a state that weeks ago appeared to be certain to go his way.